Webflow Conf 2024 Recap

The Webflow community is more than a network — it’s a movement, and at this year’s Webflow conference, N4 Studio got right amongst the action. 

Hosted in both California and London, the conference brought developers, designers, and innovators together from across the world. Suffice it to say, the energy was BIG, and we were thrilled to not only sponsor the events but to have our global team show up in full force.

Over four action-packed days, we attended insightful talks, dove into workshops, and connected with the Webflow team (including CEO Vlad Magdalin himself). And to no surprise, Webflow had a stack of new features to introduce. Let’s look at the big three, shall we? 

Webflow Optimize: For peak website performance (our favourite)

While Webflow Analyze helps you see your data, Webflow Optimize helps you put it to use. Offering native A/B testing and dynamic personalisation, this marketing solution empowers teams to quickly test variations and make rapid adjustments to increase ROI. 

But that’s not all. The feature also has a robust AI-driven layer, AI Optimize, which observes user behaviour in real time and automatically adjusts website experiences depending on the visitor. Yup, you heard that right. No more guesswork — just data-backed decisions made swiftly.

Top 3 benefits of Webflow Optimize:

• Run multiple tests simultaneously and get results quickly
• Make informed decisions based on real-time data and AI insights
• Deliver personalised experiences to different segments of your audience

Webflow Analyze: Your ultimate data dashboard

Say goodbye to third-party data analytics tools. Webflow Analyze is the long-awaited native solution, delivering powerful insights through a sleek, unified dashboard. 

Effortless to set up and built with privacy in mind, Webflow Analyze enables teams to make data-driven decisions with confidence, eliminating worries about data sprawling across third-party systems. And for those with specialised consent management needs, you can still integrate with your solution of choice. It’s that simple.

Top 4 benefits of Webflow Analyze:

• Get a complete picture of your site’s performance
• Discover which pages and elements perform best
• Explore which content gets the most engagement
• Adapt to your audience with data-driven insights

GSAP: Animate anything, effortlessly

For decades, GSAP has empowered designers and developers to create immersive, deeply interactive experiences that go beyond static websites. At its core, it’s a powerhouse JavaScript animation library, but its impact extends far beyond code, inspiring creative excellence across the web.

So, when Webflow announced its acquisition of GSAP, it was massive news. We all geeked out, and the buzz hasn’t worn off since. What does it mean for the future? In short, it opens up a new realm of possibilities, from enhanced animation capabilities to seamless integration  — all without leaving the Webflow platform.

“GSAP in Webflow means faster workflows, smoother animations, and limitless creative potential. It’s a game-changer for the team” — Nikola, Webflow Developer

Bonus feature: Page Building

Alright, we know we said three features, but we can’t leave out Page Building. It’s too good to ignore and will completely transform how teams build in Webflow.

Traditionally, Website editors had to rely on design and development teams to build these pages, often under tight deadlines. But Webflow’s new Page Building feature flips the script, putting the power directly into the Website editor’s hands.

Now we can develop a large set of components for our clients to simple drag-and-drop to create new pages in minutes, not dates. No coding. No delays. Just efficient, safe, and brand-consistent page creation.

“The feature is super exciting and makes it much safer for website managers to build pages without worrying about breaking the site” — Sophie, Webflow Designer

And that’s a wrap!

Webflow Conf 2024 was such a ride and gave us an incredible opportunity to dive deep into the future of Webflow while connecting with the broader community. We’re beyond grateful for the experience and can’t wait to bring the latest features back to our clients, empowering their success as we move into 2025.

“When Webflow says they’re bringing web superpowers to everyone, they really mean it. Webflow Conf 24’ brought us the biggest and baddest releases yet!” —Jono, N4 Co-founder

Looking for a Webflow Partner?

You came to the right place. Here at N4 Studio, we’re experts in Webflow. In fact, we’re a top rated Webflow Enterprise Partner, which is another way of saying that we’re specialists in leveraging Webflow to support businesses of all sizes, from startups to global enterprises. 

So whether you need a seamless website build, advanced customisation, or ongoing support, our Webflow experts can make it happen. Ready to chat? Say hello!