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Human connection through storytelling
Grocery delivery, meal prep services, and other food-based subscriptions have grown in popularity over the past few years. So when Foodbox approached N4 with help transforming their brand, we knew we had to make them shine in a competitive marketplace, ready to take on established companies like HelloFresh and WOOP.
What makes Foodbox different is their locally-sourced, seasonal, and artisanal offerings. We of course wanted to highlight this feature and position Foodbox as a universally suitable option for everyone but above all, we wanted their brand identity to be clearly communicated: cultivate connection, community, and joy through cooking at home.
Details
Adaptable tech to suit a fluid user experience
Seasonality, ingredient availability, and customer needs are in constant rotation; Foodbox’s versatility had to carry over into the tech. Adaptability was a key focus of their brand so we needed to create a platform that could ebb and flow just as seamlessly.
Search and navigation influenced the overall design and build significantly to allow customers to easily shop, browse, and find inspiration through the website at any point.
Brainstorming beyond the box
When it comes to food delivery, trust and inspiration are paramount to consumers. We had to capture the hearts and minds of everyday shoppers and demonstrate a reliable end-to-end ecommerce experience.
One benefit to competing in a saturated market is that the weak spots are in plain sight. In this case, there are generally only two ways to participate: 1) Traditional supermarket offerings turned digital, and 2) ‘New age’ food boxes with subscription-only options.
A flexible design system
Flexibility was lacking and with food being so personal — whether it’s allergies, ethical, or religious restrictions — we wanted to highlight how Foodbox gives people the freedom to customise.
Beyond this core offering that most competitors focus on (products or recipes), we saw a significant opportunity to capitalise on something they were all ignoring. Human connection. It’s a massive component of food and cooking culture so we wanted to bring in real-life stories from social media stars, sports heroes, and familiar faces that felt fun and family oriented to drive home Foodbox’s unique position.
A world-class mobile experience
words
“Foodbox has been on a long journey and when we decided to give it a complete makeover, we partnered with N4e for our branding and development solutions. They have become a true extension to our business and team.”
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Shane Don
CEO, Foodbox
, N4
“Working on Foodbox was a welcome challenge. Our focus was on keeping the integrity of where Foodbox had come from, while completely transforming it into something that was capable of leading the market.”
Lydia Smit
Lydia Smit
Head of Client Success
, N4