VIDEO
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Breaking barriers in women’s health
Evelyn Health has emerged to illuminate the often overlooked domain of PMS (Premenstrual Syndrome) and PMDD (Premenstrual Dysphoric Disorder), while simultaneously striving to democratise women’s healthcare. Premenstrual conditions have long been misunderstood and questioned in their legitimacy. Yet, significant research reveals the prevalence and magnitude of these conditions among women.
N4 was engaged to support Evelyn Health in developing a specialist website that would serve as a clinically-backed platform for PMS care. With an overarching mission to raise awareness and provide effective treatment solutions, Evelyn Health required a dynamic website that could evolve with their offering. Breaking barriers in women’s health is not an overnight achievement, it’s a long-term endeavour, and our team was incredibly proud to support the undertaking.
In response to the client’s growth strategy, we provided a tiered approach that empowered Evelyn Health to work toward their goals one stage at a time. The initial stage required specialist web design and web development services, and we’re currently working toward subsequent stages that will encompass a broader spectrum of services.
Details
Confronting the magnitude of the systemic issue
Evelyn Health identified a series of problems experienced by their target audience. These issues included a lack of educational information, detrimental social stigmas, lengthy wait times for medical support, and ineffective solutions. Moreover, Evelyn Health found that only 8% of women feel they have the information they need to manage their health. And when seeking support, a staggering 84% of women do not feel heard by healthcare professionals.
These statistics not only signify an enormous obstacle for women, but also represent a history of unaddressed pain and avoidable costs — emotionally, physically, and financially.
N4 was tasked with building a website that would facilitate the wealth of information and quality of support that was required to break down these boundaries. It was a challenge that we handled with all due respect and tremendous care.
Leading with purpose, knowledge, and compassion
We approached the development of Evelyn Health’s website with the purpose of establishing a go-to resource for all things PMS and PMDD, aiming to prevent, alleviate, and manage common symptoms. In preparing for this undertaking, we studied the vastness of women’s health and explored the focal areas associated with premenstrual conditions. This information then outlined the scale of web support that would be needed to effectively achieve Evelyn Health’s mission.
Establishing a health hub
A significant component in our response to the brief was the introduction of a comprehensive Health Hub, facilitating Evelyn Health’s clinically-backed educational offering. The Health Hub is set up to become the ultimate source of information concerning all things PMS & PMDD, and has been designed to establish Evelyn Health as a market leader in women’s health.
Ensuring optimal accessibility
As a Webflow Enterprise Partner, we take web accessibility seriously. N4 upholds a commitment to building accessible online experiences, empowering every user to connect with the information they need. As with every project, we applied great care throughout Evelyn Health’s website design and website development to ensure optimal accessibility.
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