Introducing Northbrook to the less tech-savvy

When defining the website’s target audience, Northbrook deviated from the typical focus for retirement developments. Instead of targeting the children of prospective customers, they honed in on the customers themselves. This required a highly accessible design solution, one that would simplify the site navigation, animations, and movement to develop an effortless experience for less tech-savvy users.

In addition, we needed to effectively communicate the impressive world that Northbrook had created. A great deal of minds, hands, and years have been involved with the development of Northbrook’s sophisticated and outstanding offering. It’s a substantial project that has paid as much attention to the details as the framework, resulting in a high degree of excellence. Expanding this level of craftsmanship into a website was no small task, and was a responsibility that our team handled with utmost care.