VIDEO
A new paradigm for displaying and selling fine art
ArtMeta is a beautifully rendered 3D metaverse where leading galleries, critically acclaimed artists, curators, and collectors converge to experience a fully immersive digital environment.
Acknowledging the saturation within the metaverse realm, the ArtMeta team recognised the significance of standing out. They approached N4 wanting to refine their brand identity and craft a truly representative image that would demonstrate the depth of their metaverse, speak to the world of fine art, and resonate with multiple audiences.
Details
Lasting impressions in the metaverse
As NFTs, metaverse business, and the virtual world as a whole are continually progressing, we needed to identify and understand both the long and short-term effects this evolution has on the industry. ArtMeta’s presence had to seamlessly adapt to various platforms — from metaverses to physical art galleries — while making a robust, long-lasting impression.
A simple yet expansive digital system
By dedicating the early stages to thorough research in the form of collaborative workshops with ArtMeta, we defined the meticulous details of their branding. This explorative research uncovered ArtMeta’s conceptual values and overarching goal; to build trust with their audience. Together, we distinguished ArtMeta’s four foundational pillars — <code>, Hypercube, Compass, and Cyclops.
‘<code>’ marks your entrance into a new world. ‘Hypercube’ represents the intersection of the physically manifested and the virtually conceived. ‘Compass’ symbolises ArtMeta’s perpetual forward motion. And finally, ‘Cyclops’, the metaverse’s native population.
Distinctive signatures
As a comprehensive yet concise representation of ArtMeta, the four pillars were the driving force that inspired the logo and wordmark. We aimed to suggest a feeling of amalgamation by using an angular typeface and mirror effect.
A digital-first experience
Regardless of application, the logo and wordmark’s evocative feeling remains consistent. Classical elegance through a digital lens.
words
“N4 considered our needs and elevated them through throughout design and execution. We as a brand, finally look how we feel.”
Alissa Alekessva
CMO, Artmeta
, N4
“This was a story about bringing people together. We had a global team spanning across US, UK, Europe and NZ, speaking multiple languages to deliver something magical in a truly innovative space.”
Elliot Maher
Elliot Maher
Founder / Strategist
, N4